Artistic Control - A Gentle Reply to Tim :)
The thing that I love about fractals is that with Artistic control, you can create visual poetry. Whilst the process may start off as a "random flame", with a bit of patience (and luck), it can turn into something quite cool.
Fractals (at least to me) can be so much more than machine generated images. A good fractal is alive, it resonates, it speaks to one's soul.